Camila Burga Villarreal

Consultant in Strategy | UX | Art Direction
Based in Montreal
Trilingual in English, French and Spanish 

I believe that our five senses are the gateway to memorable experiences. The most vivid memories are those that strategically stimulate senses, sparking curiosity and emotions. It is what drives my work: I help organizations differentiate themselves by crafting thoughtful experiences (digital & physical) that deeply resonate with their audience. To do so, I merge strategic management, creative thinking and user experience. 

Fueled by curiosity, I dig into the “why” behind consumer choices, analyzing web analytics, running usability tests, and crafting customer journeys and service blueprints to uncover opportunities and turn them into powerful solutions.

I have a B.Com. from McGill University, with a triple specialization in Marketing, Strategic Management, and Retail Management, where I learned to gain a holistic view of business’ units, avoiding a siloed perspective as most departments within a business are interconnected from a consumer’s standpoint. Currently, I’m pursuing a Master of Science (M.Sc.) in User Experience at HEC Montreal as I believe that thoughtful experiences are the biggest differentiators in today’s market.

I collaborate with entrepreneurs and organizations wanting to create immersive experiences in their service delivery. If you’re looking for a partner who combines business strategy, analytics and creative vision, let’s connect!

Food for thought:
“If you always do what you always did, you will always get what you always got.”

Best,
Camila