Camila Burga Villarreal

Consultant in Strategy | UX | Art Direction
Based in Montreal (Tiohtià:ke) 
Trilingual: Spanish, French, & English

I believe that our five senses are the gateway to memorable experiences. The most vivid memories are those that engage multiple senses, sparking curiosity and emotions. This is what drives my work: I help organizations differentiate themselves by crafting thoughtful experiences that deeply resonate with their audience. To do so, I merge business strategy with creative thinking. 

My innate curiosity drives me to research the “why” behind decisions— industry trends, analyzing consumer behaviors, and mapping out experiences through tools like customer journey maps and service blueprints. These tools help me visualize pain points and uncover opportunities to create impactful solutions.

I hold a BCom from McGill University, specializing in Marketing, Strategic Management, and Retail Management, where I learned to gain a holistic view of businesses’ structures, avoiding a siloed perspective as most departments within a business are interconnected from a consumer’s standpoint. Currently, I’m pursuing a Master of Science (MSc) in User Experience at HEC Montreal as I believe that thoughtful experiences are the biggest differentiators in today’s market.

I aim to collaborate with entrepreneurs and organizations to create impactful experiences in their service delivery. If you’re looking for a partner who combines business strategy, analytics and creative vision, let’s connect!

Food for thought: “If you always do what you always did, you will always get what you always got.”

Cheers,
Camila