Product Shots: Shoes
I believe that when it comes to presenting products, a harmonious equilibrium must be achieved between the showcase of the product in isolation and its portrayal in practical usage.
In this case, the inclusion of product shots featuring models wearing the footwear, in tandem with solo product presentations, imparts a profound sense of vitality and context to the merchandise. This fusion enables consumers to visualize themselves wearing the shoes, giving them a more comprehensive view of the product’s aesthetic appeal when worn—a pivotal aspect in guiding informed purchasing decisions.
Work for L’INTERVALLE shoes.
In this case, the inclusion of product shots featuring models wearing the footwear, in tandem with solo product presentations, imparts a profound sense of vitality and context to the merchandise. This fusion enables consumers to visualize themselves wearing the shoes, giving them a more comprehensive view of the product’s aesthetic appeal when worn—a pivotal aspect in guiding informed purchasing decisions.
Work for L’INTERVALLE shoes.
Editorial:
Vintage Barbie
My goal with this editorial was to capture the vibrant and joyous spirit of L'Intervalle’s spring & summer 2022 collection, specifically highlighting their colorful heels.
With Montreal's notoriously long and cold winter, I wanted to infuse a sense of warmth and excitement into the editorial, celebrating the arrival of the much-awaited spring season. The end result is a collection of images that embody the energy and vitality of the spring season, while also empowering consumers to embrace their boldness.
Location: “Chez Pinkita”, in Montreal
Photograph: Taylor Priede
Work for L’INTERVALLE shoes.
With Montreal's notoriously long and cold winter, I wanted to infuse a sense of warmth and excitement into the editorial, celebrating the arrival of the much-awaited spring season. The end result is a collection of images that embody the energy and vitality of the spring season, while also empowering consumers to embrace their boldness.
Location: “Chez Pinkita”, in Montreal
Photograph: Taylor Priede
Work for L’INTERVALLE shoes.
Editorial:
Le Plateau Mont-Royal
In this editorial, my inspiration was drawn from the relaxed atmosphere of Montreal’s dearest “Le Plateau-Mont-Royal”.
My goal was to create an intriguing atmosphere that would captivate the viewers, and pique their curiosity to learn more about the collection. Through these pictures, I aimed to transport the audience to the charming streets of Le Plateau-Mont-Royal, where they could envision themselves wearing the bags and shoes.
Location: “Restaurant Le Square”, in Montreal
Photograph: Aldo Stephano Ramirez
Work for L’INTERVALLE shoes.
My goal was to create an intriguing atmosphere that would captivate the viewers, and pique their curiosity to learn more about the collection. Through these pictures, I aimed to transport the audience to the charming streets of Le Plateau-Mont-Royal, where they could envision themselves wearing the bags and shoes.
Location: “Restaurant Le Square”, in Montreal
Photograph: Aldo Stephano Ramirez
Work for L’INTERVALLE shoes.
Editorial:
Back-to-School
The purpose of this editorial was to ignite a sense of confidence within Gen-Z women, encouraging them to embrace a daring new style for their back-to-school season.
The iconic campus of McGill University in Montreal was chosen for the location of the photoshoot. It served as the ideal backdrop to capture the energy and spirit of these bold products.
Photograph: Aldo Stephano Ramirez
Work for L’INTERVALLE shoes.
The iconic campus of McGill University in Montreal was chosen for the location of the photoshoot. It served as the ideal backdrop to capture the energy and spirit of these bold products.
Photograph: Aldo Stephano Ramirez
Work for L’INTERVALLE shoes.
Interactive
Instagram Stories
Through a weekly stories series on Instagram, I showcased L’Intervalle products by creating stylish and trendy outfits. The stories weren’t only displays of products; they evolved into an interactive game, where viewers could engage with the brand by voting for their preferred shoe pairings.
Some participants went beyond voting, direct messaging the brand suggesting themes for upcoming outfits. This sparked a dynamic dialogue between L’Intervalle and its clientele resulting in collaborative content creation.
Via a gamification strategy, I effectively highlighted the brand's versatility and fostered a more mutually beneficial relationship between customers and the company.
Work for L’INTERVALLE shoes.
Some participants went beyond voting, direct messaging the brand suggesting themes for upcoming outfits. This sparked a dynamic dialogue between L’Intervalle and its clientele resulting in collaborative content creation.
Via a gamification strategy, I effectively highlighted the brand's versatility and fostered a more mutually beneficial relationship between customers and the company.
Work for L’INTERVALLE shoes.
